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It really is one of the best product names in Apple history: Vision is a description of a product, it is an aspiration for a use case, and it is a critique on the sort of society we are building, behind Apple’s leadership more than anyone else.

I am speaking, of course, about Apple’s new mixed reality headset that was announced at yesterday’s WWDC, with a planned ship date of early 2024, and a price of $3,499. I had the good fortune of using an Apple Vision in the context of a controlled demo — which is an important grain of salt, to be sure — and I found the experience extraordinary.